Your web hosting company should provide you with website traffic reports. (If they don’t,
you’ll have to check your server logs using a reporting tool that helps you analyze the data.)
The reports should tell you the sites or search engines that send visitors your way, how much
time visitors spend on your site and which pages attract the most (and longest) views, how
visitors navigate their way through your site, and which pages are most popular.
It’s important to actually use the information you collect. This may mean changing your
pages, content, links or navigation, or revamping your search engine marketing strategies to
make sure that you’re driving the right customers to your site. You’re not playing a pure numbers
game here. Web marketing
is not just about aggregating
numbers; it’s about getting the
right people to your site. You
might think there’s nothing
wrong with your site. However,
you may not be the best judge.
Ask friends or colleagues to
check out your site. You might
be too close to it to see what
visitors see. Are visitors turned
off by your photographs and
illustrations, incomprehensible
headlines, too much clutter or
even “ugly” colors? Presentation
is key here—remember
that there are more than 11 billion
pages on the web, so you
need to capture viewers’ attention
fast.
Web Design UK

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(08-05-2009 01:03 AM)ukwebdesigner Wrote:  Your web hosting company should provide you with website traffic reports. (If they don’t,
you’ll have to check your server logs using a reporting tool that helps you analyze the data.)
The reports should tell you the sites or search engines that send visitors your way, how much
time visitors spend on your site and which pages attract the most (and longest) views, how
visitors navigate their way through your site, and which pages are most popular.
It’s important to actually use the information you collect. This may mean changing your
pages, content, links or navigation, or revamping your search engine marketing strategies to
make sure that you’re driving the right customers to your site. You’re not playing a pure numbers
game here. Web marketing
is not just about aggregating
numbers; it’s about getting the
right people to your site. You
might think there’s nothing
wrong with your site. However,
you may not be the best judge.
Ask friends or colleagues to
check out your site. You might
be too close to it to see what
visitors see. Are visitors turned
off by your photographs and
illustrations, incomprehensible
headlines, too much clutter or
even “ugly” colors? Presentation
is key here—remember
that there are more than 11 billion
pages on the web, so you
need to capture viewers’ attention
fast.
Web Design UK

Once you get people to your site, engage them. Just talking about how wonderful you and your
company are will turn potential customers off. The net is all about information. Many visitors
come to your site to get key facts about your business, such as location, product or service
offerings, prices or rates, and contact information, and they don’t want to have to sift through
tons of marketing-babble to find it. Make sure your site design helps visitors navigate to what
they’re looking for quickly and easily.
Web Design UK