ARE YOU USING YOUR WEBSITE TO MARKET YOUR BUSINESS? If not, you
should. Your site is an important part of your marketing arsenal and can be a
very effective way to promote your business. You can take advantage of the
marketing opportunity your site provides by gathering as much information as
possible about how your customers behave when they visit your website and
using that information to make improvements.
Start by asking yourself some key questions. Why are people coming to my site? Where are
they coming from? What pages are they visiting? How long do they stay? How many are taking
action (e.g., signing up or purchasing)? And finally, how do I drive the right traffic to my
site? To find the answers, you need to start capturing data—and the good news is, all that
information is easy to track. Once you’ve answered these questions, you should retool your
site to offer exactly what your customers are looking for.

Web Design UK