360-degree process. Once you get to step 4, cycle back to step 1, refine your vision, and
go through the whole process again. Following the cycle enables you to continually learn,
grow and evolve your business more intelligently.
Now that you’ve done some important preliminary work, you’re ready for the big challenge—
retooling and improving your company’s website. Throughout this book, you’ll find more indepth
information on the key elements of a good website: structure, design, navigation, content
and credibility. Learn how to get to know your customers and start an ongoing relationship
with them. We’ll also tell you about securing your site, the keys to smart web marketing, and
how to use content to your advantage. After reading this, you’ll not only be more informed
about your web strategy, but you’ll be eager to get going. So let’s get started.
Continued
Web Design UK