You need to give people a reason to stay, to learn and to buy. Attracting customers requires
magnets—things that excite people and make them come back for more. Use promotions
online just as you would offline. Let’s say you run a bed-and-breakfast. Obviously, you want
people to come to your site and book a stay. But maybe they’re comparison shopping or just
doing some research. How do you get them to buy now or at least bookmark your site for
future use? The simple answer: Market to them. Offer a “three nights for the price of two” promotion,
or run a contest for a free two-night midweek stay. Promotions keep customers and
prospects engaged and eager to return to your site for another chance at the prize.
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